ETFO Spring 2024

A field with various small plants and flowers, green and brown grasses, and some patches of yellow and purple flowers.
Logo of The NOW Group with the tagline 'communications creating good'
Logo of the Elementary Teachers' Federation of Ontario featuring a multicolored circle of stylized human figures holding hands around a checkmark inside a smaller circle, with the text 'ETFO FEEO' and 'Elementary Teachers' Federation of Ontario' underneath.

April 20/21
Fern Public School
Roncesvalles

Key Production Creatives

Two men outdoors: one with brown hair, mustache, and beard, wearing a denim jacket; the other with styled brown hair, looking into the camera, with a backpack, on a trail with grassy landscape in the background.

Ben Rayner - Producer Cinematographer

Ian Carleton - Producer Director

The Films

Deliverables

4x 30 second spot (Original - single subject)
4x 15 second spots (Cutdowns)

1x 60 second spot (Original - multi-subject)
1x 30 second spot(Original - multi-subject)

Interviews at 2x Camera. B Roll moments are single camera, slow motion

Subject 1 - Natalie, Occasional Teacher

Grade 1 - Age 6-8 Kids

Greeting kids as they walk into classroom in the morning.
Teaching on the floor to a group of students.
One on one with a student, exploring a book.

Slide titled 'Day 1 Morning' with details about a teacher interview, 'Natalie- Occasional Teacher (Gr. 1) Interview (Room 105)', and two options for the interview.
A man with glasses and brown hair stands in a room with bookshelves in the background, wearing a cream-colored shirt.
A young man with glasses and wavy hair standing in a classroom, holding a folder and a smartphone, with classroom shelves and a whiteboard in the background.
A man with glasses sits in a classroom or interview room with large windows. He is wearing a white shirt with a fish graphic. The setting appears to be a school or educational environment.
A man with glasses and brown hair sitting at a desk in a classroom, holding a tablet. Background includes windows, whiteboards, and classroom furniture.
Classroom sign displaying schedule and teacher information for Day 1 morning, with teacher name Natalie, room 110, and kids age 6-8.
A male teacher standing in a school hallway, talking to students who are seated. The hallway has yellow cinder block walls and educational posters. The teacher has medium-length hair, glasses, and is holding a wand. The students are wearing casual cl
A man with glasses and long hair smiling and talking to someone in front of him, in a classroom setting. The background features a bulletin board with photos, posters, and school-related information. The scene appears to be friendly and welcoming, po
A young man with glasses and a white t-shirt sitting on a classroom bench showing a tablet to a student entering the room. The student has dark hair, a gray sweater, and a black cap. The door is open, revealing a dark classroom interior with windows.
A young man with glasses and casual clothing sitting on a colorful carpet in a classroom, gesturing with his right hand while reading to a group on the floor. The classroom has bookshelves filled with children's books, windows letting in natural ligh
A man sitting cross-legged on the floor in a room decorated with children's books, holding up a book titled 'The Neat Line' and reading to a group, with various colorful books on a bulletin board behind him.
Two male individuals kneeling and leaning over a bookshelf, selecting books with a student in a classroom or school library. The scene is lit by large windows and has classroom supplies and storage cabinets in the background.
A man wearing glasses and a baseball cap sitting at a table in a room filled with bookshelves, reading a comic book. There are children's books and a pink toy chair in the background, and sunlight coming through a window.
A young man with glasses and long hair in a classroom, smiling and looking at a book that a person with glasses is showing him. There are classroom decorations and books on a shelf in the background.

Subject 2 - Kim, Grade 3 Teacher

Grade 3 - Age 6-8 Kids

Reading at front of the class.
Walking amongst a tables of BG kids play/learning·
One-on-one with a student helping with a math problem.

Schedule slide showing Day 1 Morning and Afternoon sections, with a large text in the center that reads: 'Kim - Grade 3 Teacher Interview - 203 Across the Hall'.
A smiling male teacher with glasses and dark hair in a classroom, sitting at a desk, with educational materials and a whiteboard in the background.
A man with brown hair, glasses, and a light-colored shirt is sitting in a classroom. The background shows shelves with books, a desk with papers and a monitor, and a whiteboard. The text on the image indicates that it is an interview with Kim, a Grad
Sign indicating room assignments for a teacher named Kim, who teaches Grade 3, in Room 211, with labels for Day 1 Morning and Day 1 Afternoon.
A teacher, Kim, stands at the front of a classroom holding a tablet, addressing students sitting in desks. The classroom has a whiteboard and yellow safety signs on the wall.
A classroom scene with a teacher standing in front of a whiteboard, holding a tablet, and pacing among tables as part of a learning activity. Classroom decorations, book shelves, and educational material are visible.
Two men sitting at desks in a classroom with large windows. One man is focused on writing, while the other is reading a tablet. The classroom has educational posters and a computer on the desk.
A teacher with glasses and dark hair, wearing a yellow jacket, helping a student with a math problem in classroom setting with shelves and educational materials.
A man wearing glasses, a black and beige cap, and a gray jacket speaking to a student in a classroom with decorated windows, with a whiteboard or projection screen above. The scene is labeled 'Day 1 Morning' and 'Day 1 Afternoon,' with a caption indi
A teacher, Kim, sitting at a desk, writing in a notebook during a one-on-one student session for math help, with the student partly visible in the foreground. The top of the image shows a blue and black banner with labels indicating morning and after
A man wearing glasses, a baseball cap, and a gray Calvin Klein hoodie sitting at a classroom table with a window decorated with heart shapes behind him. He is holding a pen and appears to be teaching or helping with a math problem.

Subject 3 - Jennifer, Grade 4-6 Teacher

Grade 6 - Age 10-12 Kids

Talking to a student one-on-one in the hallway (sporty kid), a couple straggler students in BG
Teaching a class at the front of the room.

A schedule or agenda on a black background with white text, listing different times of day labeled as Day 1 Morning, Day 1 Afternoon, and Day 2 Morning, with an upcoming meeting for Jennifer, a Grade 4-6 teacher, scheduled for Room 301.
A man with glasses sitting at a desk in a classroom or office, holding a device, with shelves of books, plants, and a whiteboard in the background. The top of the image shows a timeline labeled 'Day 1 Morning,' 'Day 1 Afternoon,' and 'Day 2 Morning.'
A man with glasses and medium-length dark hair sitting in a classroom filled with books and supplies, speaking during an interview.
A black digital schedule display with white text indicating a three-day plan divided into morning and afternoon sections. The schedule for Day 1 and Day 2 mornings and afternoons is crossed out, while Day 2 morning is visible. It shows Jennifer as a
A teacher standing in a classroom, holding a tablet, with desks and chairs in foreground, large windows in background showing trees outside, and books and objects on shelves and tables, during daytime.
A teacher standing in front of a classroom whiteboard, pointing at it, with students visible in the foreground. The whiteboard has notes and lists written in French, with a colorful bulletin board and various papers pinned on a corkboard behind the t
A man with glasses and wavy hair pointing at the camera in a classroom with a whiteboard in the background. Whiteboard has notes and is partly blurred.
A man with glasses and a tan cap sitting in a classroom, raising his hand. The classroom has chairs, tables, and educational posters on the wall.
Schedule chart with three sections labeled Day 1 Morning, Day 1 Afternoon, and Day 2 Morning. The Day 1 Morning section is crossed out. The chart contains details for Jennifer, a grade 4-6 teacher, who is on the 3rd floor in the hallway, basement lev
A male teacher with glasses and gray hair talking to a female student with a backpack in a school hallway lined with lockers and hanging colorful origami decorations.
A woman with short black hair and a black tank top standing in a school hallway near lockers, speaking or teaching in front of students, with a blurred background and lockers along one side.
A woman with black hair, wearing a black sleeveless top, standing in a school hallway with lockers, looking to the side with a neutral expression. The hallway is decorated with colorful paper garlands and has a blue door in the background.
A woman standing in front of lockers in a school hallway, looking at the camera with a serious expression. The image shows her from the waist up, wearing a black tank top, and carrying a dark jacket and a strap. The background is blurred, with locker

Subject 4 - Pav, Grade 6 Teacher

Grade 6 - Age 10-12 Kids

Science presentation in front of the classroom – 1 SOC asks a question and Pav responds
Walking through the classroom with different BG students putting up their hands to show some class size challenges
one-on-one with 1 SOC student showing them a small science learning aid.

Schedule chart with different time segments labeled as Day 1 Morning, Day 1 Afternoon, Day 2 Morning, Day 2 Afternoon, and a note indicating a grade 6 teacher for Room 301 BG for ages 10-12.
A man with glasses holds a bottle, standing behind a laboratory counter in a classroom or science laboratory. The background shows shelves with microscopes and supplies, and the room appears to be set up for a science demonstration with tables and ch
A female student sitting at a desk in a classroom, raising her hand during an experiment, with chairs stacked upside down on tables in the background, and a window letting in natural light.
A woman with headphones around her neck raising her hand during a student asking question in a classroom with upside-down chairs on desks, bright window, and colorful bulletin board in background.
A teacher sitting at a desk in a classroom, with tables and chairs around, and various classroom supplies visible in the background.
A man wearing glasses taking a selfie in a classroom with students in the background. The image is labeled with a timeline indicating different times of day and activities, showing a sequence from morning to afternoon, and a note about working with a
A man wearing glasses and a white shirt sitting in a classroom, taking a selfie with a smartphone. In the background, a person with a backpack and cap is seated at a desk. The image appears to be a scene from a classroom or lecture setting.
A black chart with white text, divided into sections for different days and times, outlining a schedule or plan. The sections are labeled 'Day 1 Morning', 'Day 1 Afternoon', 'Day 2 Morning', and 'Day 2 Afternoon'. At the bottom, there's a note about
Schedule lineup with four columns labeled Day 1 Morning, Day 1 Afternoon, Day 2 Morning, and Day 2 Afternoon. The middle of the image features a black background with white text that says 'Pav - Grade 6 teacher Alternate B Roll Angles'.
A teacher standing behind a cluttered desk in a classroom, with papers, books, and various supplies. The classroom has a white wall with some papers and decorations. In the foreground, there are chairs with blue cushions turned upside down on desks,
A classroom scene with a teacher's desk and chairs stacked upside down on tables. A person in the foreground has raised their hand, while a man with glasses and a white shirt is sitting at a desk smiling and clapping. There are papers, books, and a w
A black digital schedule display with white text showing four time slots for days 1 and 2, morning and afternoon, with details for a grade 6 teacher interview in room 302 next door.
A young man with dark hair, glasses, and a light-colored shirt looking directly at the camera, in a room with shelves in the background. The text overlay indicates different times of day, and his face is close to the camera with a slight focus on his
A man with glasses and medium-length dark hair sitting at a desk in a classroom or laboratory, surrounded by shelves with books and scientific equipment.

Broad Stroke
Weekend Schedule

Saturday

Natalie Interview

Natalie B roll

LUNCH

Kim B Roll

Kim Interview

Sunday

Jennifer Interview

Jennifer B roll

LUNCH

Pav B Roll

Pav Interview

45 Minute Interviews

45 Minute B Roll Sessions with BG / SOC students

Thank you!